Projects
18 projects across 5 sectors. Art-directed experiences for hospitality spaces.
View Projects →Trusted by Africa's leading hospitality brands
"Details that evoke curiosity"
Custom, Art-Directed Solutions for Interior Design & Hospitality
Trusted by Africa's leading hospitality brands
18 projects across 5 sectors. Art-directed experiences for hospitality spaces.
View Projects →13 curated ranges. Available as wallpaper or fabric. Installed in hotels, lodges, and restaurants worldwide.
Browse Collections →Art packages, sculptures, ceramics, hand-painted wallpapers, AI-assisted design, embroidery, and bespoke installations.
Start a Project →Featured Work
Art-directed experiences for hospitality spaces
Educational cabinets, creative elephant illustrations, and brass lily leaves spa ceiling for Wilderness Safaris
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Striking bar counter design for Tashas Group in Dubai's creative quarter
View Restaurants →
Four-story wire installation playing with light and shadow for ATTACQ
View Corporate →
About Gina
Gina Waldman is an experiential designer who integrates narrative through design details. She sprinkles storytelling elements throughout a space so guests feel immersed and stimulated.
For over two decades, her large-scale paintings have been exhibited in South Africa's most prestigious galleries. Today, that same artistic vision drives annual collections of wallpaper and fabric, and bespoke installations for hospitality brands across Africa and the Middle East.
Every project starts with a story. Every detail is intentional.
Exhibition dates and show details to be added
How We Work
Working with production partner Fabric Bank, we create custom surface designs for Africa's leading hospitality brands. From concept to installation, every project is a collaboration.
Tell us about your space, your guests, and the story you want to tell.
We develop design directions that bring your narrative to life.
Artwork translated to surface design, custom pieces produced.
Flawless execution, every detail managed on site.
Whether you're opening a new lodge, renovating a restaurant, or reimagining a hotel—we'd love to hear your vision.