Nala

A vibrant artistic statement for Dubai's creative district

Location Al Serkal, Dubai
Client Tashas · Verhaal
Sector Restaurant
Year 2024

Illustrated and designed the bar counter for Nala - a Tashas concept rolling out in Dubai. A vibrant artistic statement piece that captures the energy of Dubai's creative district.

The Brief

Nala required a bar counter that would serve as both a functional centrepiece and a bold artistic statement. Situated in Al Serkal - Dubai's thriving arts hub - the design needed to resonate with the creative energy of its surroundings while staying true to the Tashas brand ethos of elevated casual dining.

The counter had to be a conversation starter, drawing guests in and setting the tone for the entire dining experience from the moment they arrived.

Nala bar counter design

Our Approach

We developed a series of original illustrations that would wrap around the bar counter, creating an immersive visual experience. The artwork draws on the vibrancy of Dubai's cultural melting pot, blending contemporary graphic elements with organic, hand-drawn motifs.

Each illustration was carefully considered to work as both individual pieces and as a cohesive narrative when seen together across the bar front.

Nala illustration detail
Completed Nala bar counter

The completed illustrated bar counter at Nala, Al Serkal

The Craft

The project involved:

  • Original hand-drawn illustrations adapted for the bar counter surface
  • Careful material selection to ensure durability in a high-traffic hospitality setting
  • Colour palette development that complements the broader interior scheme
  • Seamless integration of artwork with the functional requirements of a working bar

The illustrations were translated from paper to the final application with precision, ensuring every line and colour maintained its vibrancy and artistic integrity at scale.

Nala restaurant interior

The Impact

The illustrated bar counter has become the defining visual element of Nala, drawing diners in and creating a memorable first impression that embodies the spirit of Al Serkal's creative community.

Project Details

  • Illustration: Hand-drawn original artwork, digitally refined
  • Surface application: High-durability print finish for hospitality use
  • Colour palette: Vibrant tones reflecting the Al Serkal arts district
  • Sealing: Protective clear coat for daily wear and cleaning
  • Concept & Illustration: 3 weeks
  • Digital Refinement: 2 weeks
  • Production & Application: 2 weeks
  • Installation: 1 week

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